About Us
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Marketing Bridge, founded in 2004, provides automated, Web-based marketing systems that streamline and strengthen field marketing programs. With Marketing Bridge you'll execute your marketing programs more quickly and effectively, reducing costs and marketing delivery cycle-times. Marketing Bridge streamlines the creation, customization and dissemination of relevant, cross-media materials.
The Marketing Bridge platform meets the marketing and communications needs of corporate marketing organizations with multiple sales reps or channel partners. With very little time and effort, sales channel partners can access corporate marketing programs via the Web and customize them to better target local markets. Corporations maintain complete, centralized control, ensuring message consistency and brand integrity while ensuring access to marketing programs. We handle all the details of execution including approvals, payment processing, fund tracking, user support, materials production and delivery.
Because Marketing Bridge is delivered as a service over the Web, there is no software or hardware to install, no downloads, no upgrades, and no IT involvement. Users can access the platform at any time from any computer equipped with a browser and an Internet connection.
Most companies implementing Marketing Bridge's services do not incur any incremental costs. Also, there is no lengthy learning curve for the sales channel partners.
The Approach
You will find that it is easy to do business with us. We are constantly reviewing our processes and procedures to eliminate anything that does not make sense. For instance, why would we force you to sign a long-term contract with minimum commitments?
Your users are the real customers, both yours and ours. First, we designed the system for the occasional user, so the interface has to be intuitive and easy to use. Second, our account team understands some users are more web-savvy than others. We take the time to know them.
Today more than ever you need to get the most out of every dollar spent. We have automated and continue to automate as many manual processes as possible. We use web services whenever we connect to a third-party supplier. We eliminate cost. You get the best bang for your money.
From the CEO
I spent the first half of my professional life selling hi-tech products to Fortune 500 companies. I could never understand why corporate marketing did not give me the tools to complement the corporate "air cover" marketing campaigns with locally initiated campaigns. After all, I knew my local customers' needs very well.
As fate would have it I spent the second half of my professional life in corporate marketing responsible for worldwide marketing. I realized that with limited staff and budget corporate marketing could never support to their satisfaction every individual in a geographically dispersed field organization.
My colleagues in other companies and I had high hopes that CRM [Customer Relationship Management] was our silver bullet.
We were not that lucky.
I then decided to start a company that would bridge the gap between corporate marketing and the field. The company needed to offer a web-based solution that was fast to deploy, easy to use and cost effective.
I knew sales and marketing. I needed someone who grew with the web and with a clear vision of how to leverage the latest web-technology. I didn't have to look far, Mike Corneille was that person.
Marketing Bridge was born.
Frantz Corneille
chief executive officer
and co-founder